MAGNUM's Meteoric Rise: A Local SEO Triumph and National Acquisition

Discover how McLane Technologies revolutionized The MAGNUM Companies' online presence, skyrocketing their website traffic by over 3000% and solidifying their dominance in the Atlanta market. This transformative journey led to MAGNUM's acquisition by a national corporation, marking a milestone success story in local SEO excellence.

MAGNUM's Meteoric Rise: A Local SEO Triumph and National Acquisition


Growth Marketing, Search Engine Optimization, Content Marketing


Google and YouTube

Project Overview

In this comprehensive case study, we examine the collaboration between The MAGNUM Companies and McLane Technologies, aimed at dominating the competitive Atlanta film and television market. Our focused objectives were:

  • Achieving Google's #1 ranking for high-value keywords: 'Atlanta lighting rental,' 'film lighting,' and 'film lights Atlanta.'
  • Positioning MAGNUM as a leader in lighting rentals in the thriving Atlanta film and TV industry.
  • Amplifying online presence to match the demand of a rapidly growing entertainment sector.


To catapult MAGNUM to the forefront of the industry, McLane Technologies executed a multifaceted SEO campaign, which included:

  • Keyword Optimization: Targeting 'Atlanta lighting rental,' 'film lighting,' and 'film lights Atlanta' with tailored content.
  • Content Marketing: Crafting engaging, informative articles and blog posts to attract and retain the film and TV production audience.
  • Link-Building: Establishing high-quality backlinks from reputable industry-related websites.
  • Social Media Engagement: Leveraging platforms like Instagram and LinkedIn to showcase MAGNUM's projects and services.
  • Technical SEO: Ensuring website performance optimization for better user experience and search engine visibility.

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Our strategic and comprehensive SEO campaign yielded impressive results:

  • Top Google Rankings: Secured the #1 position on Google for 'Atlanta lighting rental,' 'film lighting,' and 'film lights Atlanta.'
  • Increased Website Traffic: A monumental 3000% rise in website traffic over four years.
  • Market Penetration: Significant growth in brand recognition and authority in the Atlanta film and TV market.
  • Acquisition by 4Wall Entertainment: This success drew the attention of 4Wall Entertainment, leading to MAGNUM's acquisition. While we can't claim this was the sole reason, MAGNUM's enhanced market position and visibility were likely influential factors.

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