Top Shelf Headshots
February 2024

New in Town, Top in Rankings: Top Shelf Headshots' Rapid Rise in Atlanta through McLane Technologies' SEO.

In just six months, Top Shelf Headshots experienced a remarkable transformation, soaring to the top 3 Google search results for headshot photographers in Atlanta.

New in Town, Top in Rankings: Top Shelf Headshots' Rapid Rise in Atlanta through McLane Technologies' SEO.


Growth Marketing Search Engine Optimization, Google Business Profile


Google and Bing

Project Overview

When Top Shelf Headshots, a professional headshot photography service, entered the competitive Atlanta market, they faced the significant challenge of establishing a strong online presence and reaching potential clients efficiently. McLane Technologies stepped in with a comprehensive SEO strategy, focused on local optimization and digital visibility. Within the first month, we conducted extensive keyword research, optimized their website for local SEO, and enhanced their Google My Business profile, which resulted in a 40% increase in website traffic and a significant boost in local inquiries.

As the campaign progressed, we implemented advanced on-page and off-page SEO techniques, including content creation, backlinking strategies, and local directory listings. This multifaceted approach not only improved Top Shelf Headshots' ranking on Google but also increased their overall online authority in the Atlanta photography market. By the end of the six-month period, Top Shelf Headshots not only ranked in the top 3 for headshot photography in Atlanta but also witnessed a remarkable 75% increase in organic leads and a 60% growth in conversion rates, solidifying their position as a leading photography service in the region.

  • Achieved top 3 ranking in Google search results for key phrases related to headshot photography in Atlanta within six months
  • Increased website traffic by 40% in the first month, leading to a total increase of 75% in organic leads by the end of the campaign
  • Enhanced Google My Business listing visibility, resulting in a 150% increase in local traffic and a 60% growth in conversion rates


The execution phase of Top Shelf Headshots' SEO campaign was meticulously planned and executed by McLane Technologies to ensure maximum impact. We initiated the campaign with an in-depth analysis of the Atlanta photography market, identifying key SEO opportunities and competitive benchmarks. This analysis informed our comprehensive on-page and off-page optimization strategy, which included website content enhancement, strategic keyword integration, and building high-quality backlinks. Additionally, we revamped Top Shelf Headshots' Google My Business profile, making it more engaging and visible to local clients. Our approach was dynamic and adaptive, continuously refining tactics based on real-time analytics and market trends to ensure sustained growth and visibility for Top Shelf Headshots in the competitive Atlanta market.

  • Conducted an extensive market analysis to identify SEO opportunities and competitive benchmarks, laying the groundwork for a tailored SEO plan
  • Implemented a robust on-page and off-page SEO strategy, including content optimization, strategic keyword placement, and high-quality backlink acquisition
  • Revamped and optimized the Google My Business listing to enhance local visibility and engagement, resulting in a significant increase in local inquiries and traffic
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The results of the SEO campaign for Top Shelf Headshots were outstanding and transformative. Within a span of six months, we successfully positioned them as a top contender in the Atlanta photography market. Our comprehensive SEO strategy led to a top 3 ranking in Google search results for key photography terms, a 75% increase in organic leads, and a remarkable 150% surge in local traffic from their Google My Business listing. The conversion rates also saw a significant uplift, jumping by 60%, which directly translated into increased bookings and revenue for Top Shelf Headshots. These results not only established them as a premier choice for headshots in Atlanta but also set a strong foundation for sustained online success and growth in the competitive landscape.

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